Jeff’s passion for music and art began early—painting album covers on denim jackets and sketching band logos on his notebooks. That same passion for visual storytelling has fueled his career, shaping identities and experiences across music, branding, and contemporary art.

His career in design and art direction started in the music industry, working with iconic labels before launching his own independent creative practice. He later joined Sony Music Entertainment as Design Director, leading global branding, packaging, and visual campaigns for world-renowned artists.

Now, Jeff co-leads Vanity Project, an interdisciplinary art studio dedicated to speculative design, installations, and immersive storytelling. His work spans branding, media, and fine art, pushing the boundaries of visual culture.

Jeff has art-directed and designed for major and independent clients, earning industry recognition, design awards, and a Grammy nomination along the way.