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Hard Rock Hotel and Casino


Arcade/Sony Music


Hard Rock was a major client for Arcade Creative Group, Sony Music's in-house ad agency. We conceptualized multiple applications for some of their properties and partnered with creative tech companies to help pitch these concepts. A few samples include in-suite decor featuring video installations, a kinetic sculpture for the grand staircase in Atlantic City, and a hologram of Frank Sinatra performing in an intimate lounge. We created concepts for London's Jimi Hendrix Suite as well as "Mods vs. Rockers" themed rooms, and an ad campaign built around Hard Rock's amazing collection of memorabilia.

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